Every organization is vulnerable to crises. The days of saying nothing – burying your head in the sand and hoping the problem goes away – are gone. You can try, but your stakeholders will not be understanding or forgiving because they’ve watched what happened with Volkswagen, Chipotle, and Lance Armstrong. If you don’t prepare, you will incur more damage.
5 Quick Steps of Crisis Communications
1. Anticipate a Crisis
2. Identify Your Crisis Communications Team
3. Identify and Train Spokespersons
5. Establish Notification and Monitoring Systems
5. Development Press and Statements – Be ready for reporters to call
All else fails? Call Fuel to help you put out that fire! Need assistance formulating a plan? Call us to implement with your staff. firstname.lastname@example.org