If you own a business, I am sure you have heard the words Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Without these two I am certain people who you’re targeting are unfortunately not finding you or what you’re offering. If you are about to embark on an internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in internet marketing but unfortunately most businesses simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired results.
We at Fuel Interactive Media have a few reasons why your business should invest in SEO:
1. SEO boosts visibility, which increases traffic to your business.
2. High search rankings build credibility and trust for your business.
3. SEO provides insight to your customer base via Google Analytics.
“If your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.”
Well known search engines such as Google, rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore, taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most internet users rely heavily on these rankings. It is not uncommon for internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.
The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.
Let Fuel Interactive Media help you! Want to know more? Email us at [email protected] and we’ll send you some key pointers to optimize your SEO.